Blog
How to Build a B2B Content Strategy
Recently on our podcast Digitalism, we discussed the dirty word of “strategy” and why it’s so vitally important to your business to have a plan in place before spending money on executing marketing tactics.Today, I want to get into the details of how you can build a...
4 Steps to Build a Digital Strategy That Sells
The word “strategy” gets a bad rap by entrepreneurs or marketers who need to see an immediate ROI as result of their growth efforts. The reality is that strategy is the foundational building block to any digital campaign that can be expected to...
Webinar: Storytelling to B2B Customers
"Back in 2014, Microsoft released data that showed the human attention span is shorter than that of a goldfish." Our friend Jeremy Boudinet, and the folks over at Prezi are hosting a webinar to show B2B marketers exactly why this data is flat-out wrong. He's got an...
How to Reduce Background Noise in Premiere Pro
If you've edited audio or video, you've probably dealt with the subtle static noise that creeps it's way into the clip and slowly grates away at your sanity. Nearly every video or audio clip will have some ambient noise added to it, and the noise can ruin a high...
B2B Podcast Regrets?! (an interview with a Strafire client)
Creating a B2B podcast isn’t easy. It probably looks easy. I’m sure it sounds easy. “Hey - just stick your face into a mic, have a conversation and BAM. You’ve got a pod.” While not altogether wrong, this approach leads to a podcast that has very few listeners and...
I Don’t Spend 60 Hours Sitting at a Desk. Am I Slacking?
In our business, getting an intended result can be difficult regardless of consistent and determined effort on our part. You can sit there and write the emails, brainstorm the campaigns, make the phone calls...but you're just not seeing the result you want/need. Other...
How to Start a B2B Podcast
Podcasting has seen a rocket-ship like renaissance in the past several years as major talent and companies have invested real time and energy into the industry. As result, a question I often get is, "So, it's probably too late or too crowded for me to start my...
Craig Fuller on Founding Freightwaves & Blockchain in Transportation
Craig Fuller is the Founder & CEO of Freightwaves, a media platform designed to provide information on the freight markets to the transportation and logistics industry. Craig started Freightwaves after achieving various levels of success during previous companies...
Instagram’s Founders Quit. What Now?
A report surfaced on Monday night claiming that the cofounders of Instagram, Kevin Systrom and Mike Krieger, were leaving the company (Facebook) that acquired them for $1 billion. Mr. Systrom and Mr. Krieger put out this statement on Monday night providing some...
Why you should be THRILLED that Adobe acquired Marketo
Two Marketing giants have collided as result of Adobe’s reported acquisition of Marketo for a cool 4.75 BILLI. This is a major acquisition that will shift the marketing landscape and expand the opportunity for B2B marketers to target and engage with prospects...