Blog
4 Steps to Build a Digital Strategy That Sells
The word “strategy” gets a bad rap by entrepreneurs or marketers who need to see an immediate ROI as result of their growth efforts. The reality is that strategy is the foundational building block to any digital campaign that can be expected to generate results...
Webinar: Storytelling to B2B Customers
Webinar: Storytelling to B2B Customers "Back in 2014, Microsoft released data that showed the human attention span is shorter than that of a goldfish." Our friend Jeremy Boudinet, and the folks over at Prezi are hosting a webinar to show B2B marketers...
How to Reduce Background Noise in Premiere Pro
How to Reduce Background Noise in Premiere Pro If you've edited audio or video, you've probably dealt with the subtle static noise that creeps it's way into the clip and slowly grates away at your sanity. Nearly every video or audio clip will...
B2B Podcast Regrets?! (an interview with a Strafire client)
B2B Podcast Regrets?! (an interview with a current Strafire client) Creating a B2B podcast isn’t easy. It probably looks easy. I’m sure it sounds easy. “Hey - just stick your face into a mic, have a conversation and BAM. You’ve got a pod.”...
I Don’t Spend 60 Hours Sitting at a Desk. Am I Slacking?
I Don't Spend 60 Hours Sitting at a Desk. Am I Slacking? In our business, getting an intended result can be difficult regardless of consistent and determined effort on our part. You can sit there and write the emails, brainstorm the campaigns,...
How to Start a B2B Podcast
How to Start a B2B Podcast Podcasting has seen a rocket-ship like renaissance in the past several years as major talent and companies have invested real time and energy into the industry. As result, a question I often get is, "So, it's probably too late or too...
Craig Fuller on Founding Freightwaves & Blockchain in Transportation
Craig Fuller on Founding Freightwaves & Blockchain in Transportation Craig Fuller is the Founder & CEO of Freightwaves, a media platform designed to provide information on the freight markets to the transportation and logistics...
Instagram’s Founders Quit. What Now?
Instagram's Founders Quit. What Now? A report surfaced on Monday night claiming that the cofounders of Instagram, Kevin Systrom and Mike Krieger, were leaving the company (Facebook) that acquired them for $1 billion. Mr. Systrom and Mr. Krieger...
Why you should be THRILLED that Adobe acquired Marketo
Why you should be THRILLED that Adobe acquired Marketo Two Marketing giants have collided as result of Adobe’s reported acquisition of Marketo for a cool 4.75 BILLI. This is a major acquisition that will shift the marketing landscape and expand...
4 B2B Ad Campaigns You’ll Love (and How to Make Them)
4 B2B Ad Campaigns You'll Love (and How to Make Them) note: if you prefer to listen to this post; check out the podcast version available here: --- We're well past the days when truly creative and innovative ad campaigns are confined to B2C...